In digital marketing, knowing whether your ad campaigns are actually profitable is critical. Many businesses track clicks, impressions, or engagement — but the real performance indicator is ROAS (Return on Ad Spend). ROAS tells you exactly how much revenue you earn for every dollar spent on advertising. If this number is too low, you are losing money. If it is optimized, your ads can scale profitably and sustainably.

Our ROAS Calculator makes this process simple. Just enter your advertising cost and total revenue, and the calculator instantly shows your ROAS percentage, helping you evaluate campaign performance across platforms such as Google Ads, Facebook Ads, YouTube, and more. Whether you are a marketer, business owner, or freelancer, this tool removes guesswork so you can make smarter budgeting and bidding decisions.

How to Use This ROAS Calculator

• Enter your total ad spend for a campaign or time period

• Enter the total revenue generated from that campaign

• Click calculate to get your ROAS value

• Review your ROAS percentage to assess profitability

• Adjust campaigns accordingly to improve returns

Features of This Tool

• Simple, intuitive interface

• Instant ROAS calculation

• Works for all advertising channels

• Supports any currency

• Zero cost and browser-based

• Clear results with percentage output

• Suitable for beginners and professionals

Why Is This Tool Useful? (Benefits)

Understanding ROAS allows you to measure true marketing profitability. With this calculator, you can quickly determine whether your campaigns are worth scaling or require optimization. It helps you identify high-performing channels, cut wasted spend, and allocate budgets more strategically. For agencies and freelancers, it also provides a transparent performance metric to share with clients. Ultimately, this tool supports data-driven decision-making — instead of guessing, you know exactly how well your ads are performing.

Frequently Asked Questions (FAQ)

1. What is a good ROAS?
A common benchmark is 4:1 (400%), meaning you earn $4 for every $1 spent. However, acceptable ROAS varies by industry and margins.

2. How is ROAS different from ROI?
ROAS measures revenue vs. ad spend only, while ROI includes all costs such as operations and product expenses.

3. Does ROAS include organic revenue?
No. ROAS should only include revenue directly attributed to ads.

4. Can I use this calculator for multiple campaigns?
Yes. Simply enter the spend and revenue totals for each campaign individually.